Bugs and complaints from users all around the world caused and is still causing a lot of mishap amongst the user experience of Pokemon Go. Despite this, the company continues its tremendous upward motion in relation to revenue generation. Analytics Platform Sensor Tower depicts that the game has generated over $200 million in revenue from players.
The spending galore in Pokemon Go is majorly because of the in-game revenue generated by other in-app purchase-driven games, according to the estimates from the firm. The star power of pokemon helped it drastically to nearly double the first month income of Clash Royale, the other big in-app mogul this year. The game also beats Candy Crush Soda Saga by four times just during its first 30 days of availability.
Relative data from a similar firm - Sensor Tower also reveals an important point to consider when you try to assess the game's future revenue potential: Pokemon Go came in contact with a large increase in revenue generation in july owing to the fact of its launch in Japan.
The spike was only reasonable since the market is the home to the Pokemon franchise itself and the area of its most engaging and commited fan base. Though unlikely to produce a result quite as benefiting as Japan, Pokemon Go just added 15 new countries in Asia, which should lead to another boost in revenue.
- Abdulsamad Aliyu
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